Strella
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AI‑powered Customer Research Platform
What is Strella?
Strella is an AI‑driven platform that automates the entire qualitative research workflow—from AI‑generated discussion guides and dynamic, multilingual interview moderation to real‑time synthesis, highlight‑reel creation and a centralized research repository.
Key Features
AI‑generated interview guide trained to mitigate bias
Dynamic, context‑aware follow‑up questions
Multilingual moderation with instant translation
Screen and video recording of participant interactions
Unlimited interview scale and 24/7 availability
Automated scheduling and global recruitment panel
Real‑time synthesis with verbatim excerpts and highlight clips
Instant query for insights across sessions
Upload of existing interview recordings for immediate analysis
Centralized research repository for team collaboration
Who Will Use Strella?
UX researchersProduct designersProduct managersCustomer insight teamsMarketing researchersDesign agencies
How to Use Strella
- 1Create an AI‑generated interview guide tailored to your objectives.
- 2Upload or embed any stimuli (screenshots, prototypes, videos).
- 3Recruit participants via Strella’s global panel or interview your own customers.
- 4The AI moderator conducts the interview 24/7, asking dynamic follow‑up questions and recording screen/video.
- 5After the interview, view real‑time synthesized insights, searchable verbatims and auto‑generated highlight reels.
- 6Query the repository for instant answers or export the findings for further analysis.
Pros & Cons
Pros
- Rapid turnaround from interview to insights
- Scalable to unlimited concurrent sessions
- AI moderator reduces bias and adapts in real time
- Supports multiple languages and time zones
- Automated scheduling and recording streamline logistics
- Instant highlight reels and searchable synthesis save analysis time
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