Google Ads AI tools leverage machine learning to optimize advertising campaigns on the Google network. They automate complex tasks like keyword bidding, audience targeting, and ad creative testing to maximize performance. By integrating with LLMs, these tools can generate compelling ad copy, identify new high-intent keywords, and provide strategic recommendations for budget allocation. This empowers advertisers to improve their ROI, save time on manual campaign management, and make more informed decisions based on predictive analytics and real-time data.