AI-powered CRM (Customer Relationship Management) systems enhance sales and marketing efforts by providing intelligent insights and automating tasks. They can analyze customer data to predict future behavior, identify up-sell opportunities, and score leads based on their likelihood to convert. By integrating with LLMs, CRMs can automatically draft personalized emails, summarize customer interactions, and suggest the next best action for sales reps. This empowers teams to build stronger customer relationships, improve efficiency, and drive revenue growth through data-driven strategies.